Chemours

Chemours produces products that create a better world and are essential to our lives– from automobiles to paints and plastics, to energy, construction and telecommunications—through solutions that are better, safer, more reliable and more sustainable.

We drove community engagement at Chemours sites around the world—from Chambers Works in Delaware to Dordrecht, the Netherlands. 

We conducted deep dives into community and employee perspectives, with multiple site visits and stakeholder interviews. We established and embedded the corporate narrative demonstrating how Chemours responsibly and sustainably makes critical chemistry vital to modern living.  And we brought the corporative narrative to life through assets including films, fact sheets and out-of-home, digital and print advertising – reaching key stakeholders in the US and EU.

Through consistent presence and clear messaging, we shifted perception and grew awareness.  An example of our success: At Chemours Washington Works, informed favorability grew 14% after 6-month exposure to our efforts.