“Michael and I met working in the beauty and fashion world.  And we developed an approach that’s a rich mix of image and concept.  That unique background has been the foundation to our business.  We’re excited to bring a style-infused, cultural edge to a broad range of brand clients like technology, business to business, health care,  financial organizations… or iconic arts institutions like the Metropolitan Opera.”


―Carolyn London

Founder &
Creative Director

is a creative shop and branding agency that harnesses an outsider creative lens. We are inspired by art, music, fashion and culture to tell compelling, of-the-moment brand stories that solve real business challenges.  We concept, design and execute video, print, digital and social. We create long and short form content and immersive brand experiences in traditional and emerging formats.





Coty fragrance

Calvin Klein



Lexis Nexis




Proctor & Gamble


Vera Wang

The Limited Corporation

DFA Records


Russell Simmons


Yves Saint Laurent

Carolyn London

Was born in Chicago. Came of age in New York City.   After stints in film, theatre and television, she found her way to advertising. As a copywriter and creative director, Carolyn worked at agencies like Lowe Worldwide, Saatchi and Saatchi, Kraftworks and Nickelodeon, working on and leading creative campaigns for an array of fashion, tech and entertainment brands.  Her client experience includes brands like Macy’s, Maybelline, Playtex, Nasdaq, Nick@Nite, Lexis Nexis and the Metropolitan Opera. Carolyn also created the critically acclaimed fashion photography site lastnightatthemet.com . As a filmmaker and director, her films have been seen in festivals around the world and featured in the MoMA show “Talk to Me”, curated by  Paola Antonelli.  Carolyn’s current obsessions are Raw Magazine, Claude Montana, My Beautiful Launderette, Sonia Rykiel, the books of Elena Ferrante and Car Seat Headrest.  These influences are subject to change at any moment, so check back periodically.

Michael Vadino

Came to New York City via Youngstown, Ohio. Michael honed his visual and design chops working in the mix of the music and fashion scene. He began his creative career as Art Director for Russel Simmons’ iconic hip hop clothing company Phat Farm while also working with artist, DJ and label owner James Murphy of LCD Soundsystem and his then fledgling label DFA Records.  With stints at Laird & Partners, Kraftworks and while at BUREAU™, the design studio he co-founded in 2008, Michael has had the opportunity to collaborate with brands like Coty Fragrance Intl, The Limited Corp, Calvin Klein, Marc Jacobs and Yves Saint Laurent. In 2010 Michael’s body of work for DFA Records was featured in the exhibition “That’s cool, but can you make it more sh*t? A retrospective of the art of DFA Records”.   Michael is right now frequenting Jewish delis, searching for 80’s New Wave art and grappling with the resurgence of 90’s fashion. But inspiration is everywhere so he may come around to it.