HOW WE THINK

 

As creative consultants, we know our clients look to us when it's necessary to change perception and engage new audiences.  Our impeccably visualized and targeted campaigns draw on our backgrounds in art, culture and fashion.  This approach connects customers to your products in new ways.

 

 

 

 

 

 

 

 

 

WHY WE ARE DIFFERENT

 

WE EMBED

WE DISCOVER

WE STRATEGIZE

WE DEFINE

WE CREATE

 

Our process goes beyond ‘meetings’. We embed with you to understand what drives your business.  Working with our team, or, as consultants to your in-house marketing department, we define your “tone”—the distinct character that attracts customers to your products. Tone establishes your company’s personality. How we execute against that personality becomes the brand.  The combination of understanding your challenges, defining your tone and identifying a clear strategy guides the execution of your deliverables.

 

 

 

 

 

 

 

 

 

HOW YOU BENEFIT

 

When you partner with London in New York, you work directly with the principals.

 

We test, learn and grow with you.

 

We create nimble brand personalities that shift as your business objectives change.

 

We work with and understand the complexity of global brands and Fortune 500 companies. This high level of accountability and rigor is delivered through personalized, hands-on service.

Creative Consultants / Partners from idea to implementation

 

 

BRAND EXPERIENCE

Aldo

Coty Intl.

Calvin Klein

Maybelline

Olay

Lexis Nexis

Nasdaq

Nickelodeon

Playtex

Proctor & Gamble

Revlon

Vera Wang

The Limited

DFA Records

MTV

Russell Simmons

Unilever

Yves Saint Laurent

Carolyn London

Was born in Chicago. Came of age in New York City.  After stints in film, theatre and television, she found her way to advertising. As a copywriter and creative director, Carolyn worked at agencies like Lowe Worldwide, Saatchi and Saatchi, Kraftworks and Nickelodeon, working on and leading creative campaigns for an array of fashion, tech and entertainment brands.  Her client experience includes brands like Macy’s, Maybelline, Playtex, Nasdaq, Nick@Nite, Lexis Nexis and the Metropolitan Opera. Carolyn also created the critically acclaimed fashion photography site lastnightatthemet.com . As a filmmaker and director, her films have been seen in festivals around the world and featured in the MoMA show “Talk to Me”, curated by  Paola Antonelli.  Carolyn’s current obsessions are Raw Magazine, Claude Montana, My Beautiful Launderette, Sonia Rykiel, the books of Elena Ferrante and Car Seat Headrest.  These influences are subject to change at any moment, so check back periodically.

Michael Vadino

Came to New York City via Youngstown, Ohio.  Michael honed his visual and design chops working in the mix of the music and fashion scene. He began his creative career as Art Director for Russel Simmons’ iconic hip hop clothing company Phat Farm while also working with artist, DJ and label owner James Murphy of LCD Soundsystem and his then fledgling label DFA Records.  With stints at Laird & Partners, Kraftworks and while at BUREAU™, the design studio he co-founded in 2008, Michael has had the opportunity to collaborate with brands like Coty Fragrance Intl, The Limited Corp, Calvin Klein, Marc Jacobs and Yves Saint Laurent. In 2010 Michael’s body of work for DFA Records was featured in the exhibition “That’s cool, but can you make it more sh*t? A retrospective of the art of DFA Records”.   Michael is right now frequenting Jewish delis, searching for 80’s New Wave art and grappling with the resurgence of 90’s fashion. But inspiration is everywhere so he may come around to it.

 

FEATURED WORK