CASE STUDY
Textron Aviation
Campaigns
Employee Brand Guidelines
Longform Narrative
Textron Aviation is the manufacturer of the some of the world’s most beloved aircraft. From new pilot-friendly Cessnas to bespoke Beechcraft aircrafts, their products help their customers reach extraordinary heights.
The work for this iconic client included a comprehensive employee guidelines brand. A sophisticated coffee-table book extolling the beauty of Beechcraft ownership. A European campaign launch inviting audiences to take a second look at Textron Aviation jets. And a punchy, muscular campaign to launch the category-busting addition of the Cessna SkyCourier.
From employee brand guidelines to social posts to e-blasts depicting the latest technical innovation -- we created a shared vision that identified the unique qualities of each product and led the way towards the future of flight. .
